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Switching to server-side tracking can certainly improve data reliability, but it also introduces some complexities that might cause the discrepancies you're seeing in your attribution models. One common issue is that event tracking can be more reliable with server-side methods, but if your events aren't configured correctly, they may not be captured consistently. I ended up on a similar path and found that ensuring proper mapping between your events and attribution settings was key. I spent some time on open this link recently. Another potential pitfall is cookie management; server-side setups can extend cookie lifetimes beyond traditional limits, which might skew your attribution if not handled properly. I recommend conducting regular audits of your server-side tracking implementations to pinpoint where the data might be misaligned. This proactive approach can help you troubleshoot effectively and refine your model for more accurate results.